Maruti unveils SUV XA Alpha (New Rocking SUV by Maruti)
XA Alpha a concept for a compact SUV, was unveiled at the Maruti Suzuki pavilion at Auto Expo 2012. XAα combines ruggedness and 'muscle' - the traditional attributes of a Sports Utility Vehicle - with elegance, a certain finesse and compactness.
In XAα, the 'Alpha' represents trendiness and newness that the youth connect to. The 'A' signifies that this compact, 4 metre long concept, is designed for customers wishing to enter the utility vehicle segment. The 'X' denotes Cross-over category.
Presented in glistening Lava Red, the XAα is the show stopper, occupying centre stage at the market leader's Auto Expo pavilion this year.
Together with Ertiga, to be unveiled on January 6, the XAα signals Maruti Suzuki's plans to expand into the utility vehicles space. While continuing to strengthen its compact car portfolio, the Company will create new categories in the utility vehicle segment as an option for existing Maruti Suzuki customers as well as for new ones.
The Company will back this foray with the best in technology. While expanding its popular range of K-series petrol engines, the Company will build on the success of its diesel offerings.
With India on course to becoming one of the leading automobile economies in the world, Maruti Suzuki has lined up a busy product plan to drive the growth and meet diverse customer needs in a fast maturing market.Since the last Auto Expo in 2010, Maruti Suzuki has launched a range of new vehicles. By launching a new WagonR, a new Swift and a new Alto K-10 the Company has been able to maintain its clear leadership, despite several new competitor models in the compact car space.
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